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The filed complaint alleges that Freshpet, Inc. made materially false and/or misleading statements and/or failed to disclose that: On March 17, 2026, an NAD ruling came through after a Fast-Track SWIFT challenge, an expedited single-issue process, was brought by one of Freshpet’s competitors, The Farmer’s Dog. The Farmer’s Dog argued that three of Freshpet’s video ads included statements that necessarily imply the company’s dog food is human grade. During the review, Freshpet modified one of its ads. Following the ruling, Freshpet stated it would comply with the NAD’s recommendation. Freshpet's stock subsequently declined in mid-March 2026.
In order to be eligible to join the FRPT class action lawsuit, you must have incurred a loss on shares of Freshpet, Inc. purchased during the class period listed above.
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