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Krispy Kreme issued a press release on May 8, 2025, reporting its financial results for the first quarter of 2025. Among other items, Krispy Kreme reported a significant drop in revenue, citing “consumer softness leading to a decline in doughnut shop transaction volume.” Krispy Kreme also pulled its full year guidance and suspended future dividend payments, citing a challenging environment coupled with efforts to preserve cash.
Following this news, Krispy Kreme’s stock price fell over 24% on the same day.