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Published February 21, 2025
When Integral Ad Science slashed its ad prices, it ended up slashing its bottom line instead. Now, angry investors have filed a class-action lawsuit against the Company to recover their losses.
Throughout 2023, Integral’s CEO boasted about scoring new contracts with major clients. She said the reason for the Company’s success was customer service and great technology. But, what she didn’t tell investors was that Integral was offering bargain prices it couldn’t sustain.
Investors learned the truth in February 2024 when the Company issued an awful earnings report. Integral revealed it was offering massive discounts to clients to score contracts. Analysts said they were shocked by the revelation.
Stunned quickly dumped their shares, causing Integral’s stock price to tumble 41% overnight. Some of those investors are now joining the lawsuit.