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On August 2, 2023, Generac announced revised downwards guidance for 2023 due to “weakness in residential products.” The Company blamed the downturn on a “softer consumer spending environment” which led to weaker-than-expected sales of the Company’s residential units.
Following this news, Generac’s stock price fell by $37.46 per share, or approximately 25% to close at $115.95 per share.