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On February 24, 2026, during Planet Fitness’s Q4 2025 earnings call, CFO Jay Stasz told investors: “We expect adjusted diluted EPS to increase between 9% to 10%” for FY 2026. This is based on approximately 80 million adjusted diluted weighted average shares outstanding…and our plan to repurchase approximately $150 million worth of shares in 2026.” CEO Colleen Keating added: “Our strong 2025 performance is a direct result of our discipline and focus on our 4 strategic imperatives.” The Company also guided for approximately 9% total revenue growth over 2025 and projected 150-160 equipment placements weighted toward the second half of the year.
When Planet Fitness later issued weaker FY 2026 earnings expectations — far below the 9%-10% growth range previously communicated — management cited an extended equipment-replacement cycle, the sale of eight corporate-owned clubs in California, a $400 million debt refinancing, and weather-related disruptions affecting approximately 2,000 clubs. The true impact of these factors had not been disclosed during the February 24 call.