Wix.com Ltd. Class Action Lawsuit - WIX

Company: Wix.com Ltd.

Ticker: (NASDAQ) WIX

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Lead Plaintiff Deadline: September 22, 2026

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Certification of Plaintiff Pursuant to Federal Securities Laws

I, duly certify and say, as to the claims asserted under the federal securities laws, that:

1. I have reviewed a complaint filed in the action.

2. I did not purchase the security that is the subject of this action at the direction of plaintiff's counsel or in order to participate in this action.

3. I am willing to serve as a representative party on behalf of the class, including providing testimony at deposition and trial, if necessary.

4. My transaction(s) in Wix.com Ltd. which are the subject of this litigation during the class period set forth in the complaint are set forth in the chart attached hereto.

5. Within the last 3 years,



6. I will not accept any payment for serving as a representative party on behalf of the class beyond the Plaintiff's pro rata share of any recovery, except as ordered or approved by the court, including any award for reasonable costs and expenses (including lost wages) directly relating to the representation of the class.

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Signed pursuant to California Civil Code Section 1633.1, et seq. - and the Uniform Electronic Transactions Act as adopted by the various states and territories of the United States.

By your signature above, you confirm that have retained Levi & Korsinsky, LLP to represent you and the shareholder class as a lead plaintiff in the pending class action against Wix.com Ltd. This representation will be on a contingency basis, meaning that Levi & Korsinsky will advance all expenses in the litigation and will only seek compensation and/or reimbursement of expenses if the firm obtains a recovery. Regardless of the result, we will never ask you to directly pay for any attorneys’ fees, expenses, or costs. Should we obtain a favorable result, we may ask the court to award us compensation and reimbursement of expenses to be paid by the defendants or as a portion of any class recovery. In exchange for our representation, you agree to cooperate as our client by providing, for example, relevant documents and deposition testimony, if necessary. During the course of this litigation, we may employ and/or work with other law firms, experts, and third-parties to successfully prosecute this action. If you are not appointed as the lead plaintiff or Levi & Korsinsky is not appointed as lead counsel, we will notify you of such decision at which time this representation will end unless otherwise extended by you and the firm. We look forward to working with you towards a successful resolution of this action.

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Class Period

Begins

19

Feb 2025

Ends

12

May 2026

February 19, 2025 - May 12, 2026

Allegations

The filed complaint alleges that Wix.com Ltd. made materially false and/or misleading statements and/or failed to disclose that: (i) Wix had overstated the competitiveness and performance of its AI product offerings relative to those offered by other companies; (ii) Wix had understated the costs associated with developing and promoting its AI product offerings; (iii) accordingly, defendants overstated the commercial and financial benefits of Wix’s AI product offerings; and (iv) as a result, defendants’ public statements were materially false and misleading at all relevant times.

Eligibility

In order to be eligible to join the WIX class action lawsuit, you must have incurred a loss on shares of Wix.com Ltd. purchased during the class period listed above.

Lead Plaintiff Deadline

If you suffered a loss in Wix.com Ltd. during the relevant time frame, you have until September 22, 2026 to request that the Court appoint you as lead plaintiff. Your ability to share in any recovery doesn't require that you serve as a lead plaintiff.

Wix.com Ltd.Class Action Lawsuit Details

Key Facts About Wix.com Ltd. (NASDAQ: WIX)      

·        The Allegation: The complaint alleges Wix overstated the competitiveness and performance of its AI product offerings, including Base44 and Wix Harmony, while understating the costs needed to develop and promote those offerings. Plaintiffs claim those statements overstated the commercial and financial benefits of Wix's AI strategy.

●    The Stock Drop: WIX fell $20.56, or 27.1%, to close at $55.32 per share on May 13, 2026, after Wix reported Q1 2026 earnings and revenue below consensus expectations and acknowledged weaknesses in its professional developer business and Wix Harmony platform; WIX fell $29.40, or 16.18%, to close at $152.34 per share on May 21, 2025, after conservative 2025 guidance raised competition concerns; WIX fell $25.22, or 19.87%, to close at $101.70 per share on November 19, 2025, after Wix disclosed rising Base44-related AI compute and marketing costs; WIX fell $2.37, or 2.65%, to close at $87.14 per share on March 27, 2026, after JPMorgan downgraded Wix; WIX fell $8.55, or 9.45%, to close at $81.95 per share on April 2, 2026, after UBS downgraded Wix; WIX fell $3.26, or 3.87%, to close at $80.99 per share on April 7, 2026, after Citizens downgraded Wix.

●    Class Period & Defendants: The class period runs from February 19, 2025 through May 12, 2026, inclusive. The named defendants are Wix.com Ltd., Avishai Abrahami (Co-Founder, Chief Executive Officer, and Director), Lior Shemesh (Chief Financial Officer), and Nir Zohar (Co-Founder and President).

●    Lead Plaintiff Deadline: September 22, 2026. Investors who wish to seek appointment as lead plaintiff must apply by the deadline. No action is required before the deadline to remain part of the proposed class.

Wix.com Class Action Summary

Company

Wix.com Ltd. (NASDAQ: WIX)

Lead Plaintiff Deadline

September 22, 2026

Class Period

February 19, 2025 – May 12, 2026

Stock Drop

May 21, 2025 – WIX fell $29.40 (16.18%) to $152.34; November 19, 2025 – WIX fell $25.22 (19.87%) to $101.70; March 27, 2026 – WIX fell $2.37 (2.65%) to $87.14; April 2, 2026 – WIX fell $8.55 (9.45%) to $81.95; April 7, 2026 – WIX fell $3.26 (3.87%) to $80.99; May 13, 2026 – WIX fell $20.56 (27.1%) to $55.32

Introduction

A securities class action has been filed against Wix.com Ltd. in the Northern District of Illinois. The lawsuit seeks to represent investors who purchased or acquired Wix securities from February 19, 2025 through May 12, 2026.

The complaint alleges defendants made materially false and misleading statements about Wix's AI products and growth prospects. It claims Wix overstated its AI competitiveness while hiding rising costs and product weaknesses.

Investors allegedly suffered losses as the market learned more about competition, Base44 costs, and Wix Harmony limits. WIX fell sharply after multiple disclosures, including a 27.1% drop on May 13, 2026.

Company Profile

Wix.com Ltd. operates a cloud-based web development platform that allows users to create, customize, and manage professional websites. During the class period, the company promoted AI-powered offerings, including AI Website Builder, Wixel, Base44, and Wix Harmony, as central to its competitive position.

Class Period

February 19, 2025 – May 12, 2026

Investors who purchased or acquired Wix.com Ltd. (WIX) securities during the Class Period may be eligible to seek recovery under federal securities laws.

Allegations

The complaint alleges that Wix and senior executives repeatedly told investors that the company was a leader in AI-powered web development. Defendants described Wix's AI tools, product roadmap, Studio platform, Wixel, Base44, and Wix Harmony as growth engines that would strengthen bookings, revenue, margins, and long-term market position.

On February 19, 2025, Wix issued a press release announcing Q4 and FY 2024 results. Defendant Avishai Abrahami touted the company's "revolutionary AI solutions," including its new generation AI Website Builder, and said 2025 products would "deliver immense value" and accelerate Self Creator growth. Defendant Lior Shemesh said AI usage, innovation, Studio market-share gains, internal AI initiatives, and a stable operating base would support growth and margin expansion. The same day, Wix published a shareholder update in which Abrahami said the company had strengthened its position as the "go-to web creation platform" and benefited from early AI product tailwinds.

The complaint also challenges Wix's March 21, 2025 Form 20-F, which stated that the company offered an "industry-leading suite of AI-powered web creation tools" and competed favorably because of its technology, product integration, user base, and marketing expertise. Abrahami and Shemesh signed Sarbanes-Oxley Act certifications stating that the filing did not contain untrue statements of material fact or omit material facts necessary to make the statements not misleading.

After the first alleged disclosure in May 2025, plaintiffs allege defendants continued to mislead investors. Wix publicly promoted Wixel as unique and business-focused, described Base44 as a powerful addition to its AI portfolio, and later claimed Base44 would become a meaningful long-term growth driver with margins similar to the core business. The complaint alleges these statements failed to disclose that Wix had overstated the competitiveness and performance of its AI products, understated the costs of developing and promoting them, and therefore overstated their commercial and financial benefits.

The Truth Emerges

The alleged truth began to emerge on May 21, 2025, when Wix reported Q1 2025 results. Although bookings increased 12% year over year, the company maintained FY 2025 revenue guidance of $1.97 billion to $2 billion and gave Q2 2025 revenue guidance below consensus estimates. Analysts cited concerns about competition, new product traction, and conservative guidance.

Further disclosures followed on November 19, 2025, when Wix reported Q3 2025 results and disclosed that post-acquisition costs tied to Base44 were materially affecting financial results. On the earnings call, Shemesh explained that Base44 users were creating a short-term free cash flow headwind and that AI processing, compute costs, branding, acquisition marketing, and related research and development expenses were weighing on results.

In 2026, analyst downgrades added to the alleged corrective-disclosure sequence. JPMorgan, UBS, and Citizens cited concerns including core business revenue deceleration, slower and more volatile margin improvement, Base44 investment requirements, competition in vibe coding, and AI-driven risks to Wix's historical product advantage. Then, on May 13, 2026, Wix reported Q1 2026 earnings and revenue below consensus expectations, and defendants acknowledged that professional developer customers were using competing AI tools, Wix Harmony had "holes" and "missing capabilities," product updates had been delayed, and Wix had fallen behind the workflow and needs of professional developers.

Market Reaction

WIX fell $29.40 per share, or 16.18%, to close at $152.34 per share on May 21, 2025, after the Q1 2025 disclosure. The stock fell again on November 19, 2025, dropping $25.22 per share, or 19.87%, to close at $101.70 per share after Wix disclosed Base44-related cost pressure. According to the complaint, subsequent analyst downgrades were followed by additional declines: $2.37 per share, or 2.65%, on March 27, 2026; $8.55 per share, or 9.45%, on April 2, 2026; and $3.26 per share, or 3.87%, on April 7, 2026.

The largest alleged corrective move occurred on May 13, 2026. After Wix reported Q1 2026 results and acknowledged problems in its professional developer business and Wix Harmony platform, WIX fell $20.56 per share, or 27.1%, to close at $55.32 per share.

Next Steps

●       Lead Plaintiff Deadline: September 22, 2026

●       After the lead plaintiff deadline, the Court will consider any lead plaintiff motions.

●       Defendants may file a motion to dismiss.

●       If the case proceeds, the Court may later consider class certification.

Disclaimer:This shareholder alert is for informational purposes only and does not constitute legal advice. Consult a qualified attorney for personalized guidance. Prior results do not guarantee similar outcomes.