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Lead Plaintiff Deadline: September 28, 2026
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This lawsuit is on behalf of persons and entities that purchased or otherwise acquired PHH securities between December 27, 2024 and July 8, 2025, inclusive; and/or documents connecting to the Company's IPO on December 27, 2024.
In order to be eligible to join the BYAH class action lawsuit, you must have incurred a loss on shares of Park Ha Biological Technology Co., Ltd. purchased during the class period listed above.
If you suffered a loss in Park Ha Biological Technology Co., Ltd. during the relevant time frame or pursuant to the relevant offering(s), you have until September 28, 2026 to request that the Court appoint you as lead plaintiff. Your ability to share in any recovery doesn't require that you serve as a lead plaintiff.
● The Allegation: The complaint alleges Park Ha shares, then trading as PHH, were used in a fraudulent stock promotion and pump-and-dump scheme involving WhatsApp groups, social media misinformation, and impersonators posing as financial advisors. Plaintiffs claim the IPO was structured with an extremely low public float to enable manipulation while defendants made positive statements about Park Ha's business and prospects.
● The Stock Drop: Park Ha shares, then trading as PHH, fell $38.02, or approximately 93%, to $2.99 per share on July 8, 2025, following what the complaint alleges was an artificial price surge and market-manipulation scheme.
● Class Period & Defendants: The class period runs from December 27, 2024 through July 8, 2025, inclusive. Defendants are Park Ha Biological Technology Co., Ltd., Xiaoqiu Zhang (founder, Chairperson of the Board of Directors, and Chief Executive Officer), Xiaoqiu Holding Ltd., Xiaoyan Zhu (Chief Financial Officer since 2016 and director since in or around July 2024), Li Wang (director since in or around July 2023), WWC, P.C., Dawson James Securities, Inc., and D. Boral Capital LLC.
● Lead Plaintiff Deadline: September 28, 2026. Investors who wish to seek appointment as lead plaintiff must apply by the deadline.
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Park Ha Biological Technology Class Action Summary |
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Company |
Park Ha Biological Technology Co., Ltd. (NASDAQ: BYAH; formerly NASDAQ: PHH) |
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Lead Plaintiff Deadline |
September 28, 2026 |
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Class Period |
December 27, 2024 - July 8, 2025 |
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Stock Drop |
July 8, 2025 - Park Ha shares, then trading as PHH, fell $38.02 (approximately 93%) to $2.99 |
A securities class action lawsuit has been filed against Park Ha Biological Technology Co., Ltd. The case seeks to represent persons and entities that purchased or otherwise acquired Park Ha ordinary shares on the Nasdaq Stock Market between December 27, 2024 and July 8, 2025, inclusive, and were damaged. The shares traded under the ticker PHH during the relevant period.
The complaint alleges defendants made materially false and misleading statements about Park Ha's business and the trading activity in PHH shares. Plaintiffs allege defendants failed to disclose a pump-and-dump promotion involving WhatsApp groups and impersonators posing as financial advisors.
Park Ha shares rose from the $4.00 IPO price to an intraday high of $41.49 on July 7, 2025. The next day, the shares fell about 93% to $2.99 per share.
At the time of its IPO, Park Ha Biological Technology Co., Ltd. was a Cayman Islands holding company whose operating subsidiaries conducted business in China. The company developed and sold skincare and cosmetic products under the "Park Ha" brand, operated directly owned stores, provided complimentary after-sales beauty services, and managed a franchise beauty-store model.
December 27, 2024 – July 8, 2025
Investors who purchased Park Ha Biological Technology Co., Ltd. securities during the class period might be eligible to seek recovery under the Park Ha Biological Technology Co., Ltd. securities class action lawsuit.
The complaint alleges that Park Ha and other defendants made materially false and misleading statements and failed to disclose material adverse facts about the company's business, operations, prospects, and the true nature of trading in PHH securities. Plaintiffs claim the alleged misconduct began with the company's December 27, 2024 IPO Prospectus, which permitted the Company to issue 1,200,000 ordinary shares at $4.00 per share, raising approximately $4.8 million.
According to the complaint, the Prospectus described Park Ha’s China-based skincare and cosmetics business, its franchise model, its financial results, and its growth strategies, including product development, franchisee training, social media-based marketing, and supply-chain expansion. The lawsuit claims those statements were misleading because they failed to disclose that Park Ha shares were allegedly subject to a market-manipulation and fraudulent-promotion scheme involving social media misinformation and impersonators posing as financial professionals.
Plaintiffs also allege the Registration Statement and Prospectus used boilerplate risk disclosures about small-float IPO volatility while omitting the known risk that PHH stock was allegedly vulnerable to, or already tied to, a coordinated manipulation scheme. The complaint says the IPO offered only 1,200,000 shares to the public while insiders retained more than 95% of the shares, creating a low public float that allegedly made even modest buying pressure capable of producing dramatic price moves.
The lawsuit further alleges that WhatsApp groups were used to push PHH shares to retail investors. Participants were allegedly told that PHH would benefit from a yet-to-be-announced partnership with L'Oreal and that the stock could rise 200% to 300%, even though the complaint claims those statements had no legitimate basis in Park Ha's actual operations or financial condition.
The complaint says PHH’s share price rose sharply in late June and early July 2025 without corresponding material corporate developments, financial results, or other news. By June 30, 2025, the stock closed at $34.99, and on July 7, 2025, PHH closed at $41.01 after reaching an intraday high of $41.49 on trading volume of more than 1.3 million shares.
Beginning on June 18, 2025, participants in the WhatsApp groups were allegedly instructed to buy PHH shares, and those instructions continued through July 8, 2025. The complaint alleges victims were directed to buy PHH after encountering Facebook or Instagram ads for stock training or advice, then being funneled into groups where scammers impersonated legitimate financial advisors.
PHH shares collapsed on July 8, 2025, during the final day of the alleged promotion. Plaintiffs claim the company did not release a press release or statement addressing the highly unusual trading patterns or the losses suffered that day, and later changed its ticker from PHH to BYAH effective October 28, 2025.
PHH shares fell from the prior day's close of $41.01 to $2.99 per share on July 8, 2025, a decline of $38.02, or approximately 93%. The complaint states that trading volume exceeded 8.9 million shares that day and that the drop wiped out nearly $1 billion in market capitalization.
The July 8 closing price of $2.99 was approximately 25% below the $4.00 IPO offering price. The decline followed a rapid rise from the offering price to an all-time intraday high of $41.49 on July 7, 2025, which plaintiffs allege was not supported by material corporate developments or legitimate business prospects.
● Lead Plaintiff Deadline: September 28, 2026
● After the lead plaintiff deadline, the Court will consider any lead plaintiff motions.
● Defendants may file a motion to dismiss.
● If the case proceeds, the Court may later consider class certification.
Disclaimer: This shareholder alert is for informational purposes only and does not constitute legal advice. Consult a qualified attorney for personalized guidance. Prior results do not guarantee similar outcomes.